Wednesday, March 12, 2008

what I'm reading: why we buy

I've been attempting to read a lot of books lately, so I thought I'd start a little mini-series sharing my current reads.

I'm almost done Why We Buy: The Science of Shopping by Paco Underhill, and I have to say its been really insightful. Underhill breaks down how store layout, placement of merchandise and signage all affect whether or not someone buys something. I've gotten so many little tidbits that could improve my craft show booth. This is definitely a must read for anyone who sells their own work!

1 comment:

michelle pajak-reynolds said...

Thanks for the tip. Here's another book that might interest you

Art and the Power of Placement by Victoria Newhouse. Victoria discusses how the ways we respond to visual art depend on how the works are presented. She includes ancient and contemporary examples. There are lots of great photos and a history of presentation (museums, churches, palaces, public spaces) is covered too.