Tuesday, June 24, 2008
Even though I have, um, zero, experience with advertising, I still feel compelled to critique just about every ad I see. I think the bicycle industry (both manufacturers and advocacy organizations) is missing a key opportunity to promote themselves right now. Can you think of a time in recent memory when Americans' have been more receptive to cycling? Yet I haven't really seen an increase in advertising for cycling.
Then I saw this ad campaign on Bikes Belong's website. (I haven't seen it anywhere besides their website.) The campaign relies on the idea of nostalgia to encourage people to return to their bikes.
Now, if you ask me, nostalgia is not the reason cycling is on the rise. There are a number of reasons people are interested in cycling - rising gas prices, reducing carbon emissions, combating obesity. I don't think nostalgia falls high on the list.
I'd love to see more people bicycling, especially as transportation. Hopefully the bicycling industry will create some more compelling ads. Or perhaps I'll have to make some grass routes ads myself...